BOOKS
What’s the fastest way for you to achieve your business objectives? Your success can be found in these pages. Whether you’re an executive VP (or want to be!), aligning your team and your organization, or whether you’re a busy professional looking for your next “YES!” Start here.
PERSUASION EQUATION
This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement.
In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success.
Merging research and real-world application, discover the surprising reasons people say yes, and learn how to:
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Radiate an aura of expertise
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Win trust and leverage credibility
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Build a business case that appeals to both heart and mind
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Adapt for personality, gender, and generational differences
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Perfect the five-step persuasion process
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Generate group buy-in
Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.
"My educated guess is that there are approximately 1,001 research-based tips in this book for making yourself more persuasive in business situations. Mark Rodgers talks about something else that’s just as important, though: how to conduct yourself with grace and integrity when things don’t go your way."
- Daniel H. Pink, bestselling author of To Sell Is Human and Drive
ACCELERATE THE SALE
Open the throttle on your sales potential and leave your competitors in the dust!
With today's lightning-fast delivery of information, your customers are smarter, price competition is tougher, and buyers are changing their minds quicker than ever. Selling today can be brutal.
You need to rev it up if you want to close more deals - and Accelerate the Sale shows you how.
In this book, you will learn how to:
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Qualify buyers using just two well-selected words
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Develop your marketplace superiority
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Acquire unparalleled persuasive language techniques
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Race past the four most common barriers to referral business
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Leverage 11 different techniques to retain control of your buyer
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Be assertive - but never agressive
Whether you sell B2B or B2C, use Accelerate the Sale to power your sales success from 0 to 60 in no time flat - and outpace your competition in today's high-velocity marketplace.
"This powerful, practical book, based on proven, real-life experience, shows you how to make the sale, faster and easier than ever before,"
-Brian Tracy, author of the Psychology of Selling